Richprime Global Inc., an operating unit of Richwell Trading Corporation, is the exclusive distributor of international toy brands, outdoor sporting goods and licenses in the Philippines. It is the Philippine exclusive distributor for Mattel (Barbie, HotWheels, Fisher Price, Thomas & Friends, UNO, etc.), Vtech Electronics, Bandai (Kamen Rider), Thinkway Toys (Minions, Pixar), Dora the Explorer, Spongebob Squarepants, and Disney properties (Disney Princess & Frozen, Cars2, Planes).
Europlay Distributor Co. Inc., another affiliate, is the exclusive distributor of Chicco, the top Italian brand for babies. It is also the exclusive distributor of Megabloks, Teenage Mutant Ninja Turtles, Spinmaster Toys, Dickie Toys, Moose Toys, etc.
It also has a strong portfolio of trusted infant and pre-school brands such as Chicco, Bright Starts, Baby Einstein, K’s Kids and O-Ball.