mission

We care about our people, our customers and our business partners by exceeding their expectations and delivering value with our entrepreneurial spirit.

VIsion

We believe in providing quality products to enrich the lives of Filipino families and children.

Richwell is a leader in the distribution and retail of branded consumer goods in the Philippines.  We develop markets and build brands that are trusted by consumers and distributed nationwide across different channels.


​Our product ranges from soft goods such as apparel and footwear to hard goods such as toys, baby products, sporting goods and cosmetic products. 


​Our sourcing capabilities, distribution network, logistics services have made us the preferred partner of foreign companies and local retailers.

CHILDREN

Toys, infant feeding, accessories and juvenile products

core values

Our company puts honesty in all dealings, hardwork and faith in God at the center of  our organization.

RETAIL

Specialty Boutiques offering a conducive retail experience

FASHION

Design, production, distribution and retail of popular clothing and footwear brands

DIVISIONS

LICENSING

Agency representation for Consumer Products brands

ABOUT US